Hugo Boss - MicroTile Showroom

Project Overview

Hugo Boss wanted to add an amazing visual element to their Club Room at their corporate office in Manhattan that would provide beautiful visuals and would enhance their showroom with vibrant animations and creative. This area is visible from their welcome center and is used to display next season’s fashion and marketing concepts for buyers and retailers to walk through. As the seasons change multiple times per year and the space is also used for private events, it was important that the content could be updated frequently and easily with the ability to be used for meetings, presentations, and live events.

ICX designed and engineered a MicroTile Video Wall to be fully recessed in their main club room wall composed of 54 tiles that create a color accurate and seamless video wall that is 12’ wide x 6’ tall. our team installed and managed a robust CMS system that allowed content to be updated, scheduled, and deployed in a simple way. In addition, we created multiple source integrations to allow for cable TV, live stream feeds, as well as allowing people to plug in their personal devices to take over the wall for presentations that were scaled to fit perfectly. We had integrated with the club room’s audio sources to allow content with audio play within that space if desired. our team had also shot, edited, and created the seasons content on that wall for several years to enhance their trends and create a beautiful ambiance to their space.

Digital Deliverables

• (54) MicroTiles - Frameless design for seamless image and color accuracy that no traditional LCD display can achieve.

• Engineering, brackets, cabling and installation

• (1) High End Media Player and Robust CMS Platform

• Digital Scaler for all inputs

• Sound System Integration

• Creative for the wall - Video shoots, editing and motion graphics