TAG Heuer - Interactive Immersion Tour

Project Overview

TAG Heuer wished to create a unique and completely transformed environment to train their regional sales teams across the country.  The event happens once each ear and was geared to equip their team with the proper tools to effectively sell a TAG Heuer timepiece. 

We created a technology-focused room transformation that went on tour throughout the United States and replicated a watchmakers lab. The tables synced to the videos and presentations of each team leader and tested their skills and knowledge after.  We designed and developed competitive games on the touch screens where each team worked together to get more points than the other teams. 

Digital Deliverables

• (10) Custom Built and Designed Watchmaker Tables

• (10) Interactive Touch Screens and Media Plyers

• (6) Interactive games designed, developed and animated

• (2) Focal displays for presentations and scoring updates

• (1) Master presenter tool and splitter to control various content types on all screens across multiple inputs

• (5) Locations around the US